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An Andre Reed Foundation challenge

Win Andre Reedat your bar.

The top Bills Backers bar hosts Hall of Famer Andre Reed at a Bills game-day watch party. Rally your regulars to raise money for kids’ literacy. There’s no deadline: bars can sign up anytime this season.

  • Free to join
  • No deadline
  • We send the kit
  • Your staff never handles money
Andre’s message to Bills Backers · captions on

Game day at a Bills Backers bar

Your regulars already pack the place.Now they can win you Andre.

  • Free for your bar
  • No deadline · Join anytime
  • Fans give on their phones
  • #1 bar hosts Andre Reed
  • Top donors golf with NFL legends
Illustration

553 Bills Backers chapters.One bar wins Andre.

From Buffalo to San Diego, Bills fans pack their chapter bar every game day. Every one of them is invited, and there’s no deadline. Yours can be the one.

Put my bar in the running

Chapter count and locations from the official Bills Backers chapter map, September 2026.

What your bar is playing for

The bar whose regulars raise the most for kids’ literacy hosts a Hall of Famer. The top 3 bars, their biggest donors and every bar that joins take something home too.

Andre Reed in his Pro Football Hall of Fame gold jacket, pointing to the crowd

1st place

Andre Reed at your bar

  • Andre Reed hosts a watch party at your bar during an in-season Bills game
  • The game and visit details will be coordinated with the winning bar
Illustration: a framed Andre Reed #83 Bills jersey signed by Andre, hanging on a sports bar wallIllustration

Top 3 bars

Signed Andre Reed memorabilia

The top 3 bars each get signed Andre Reed memorabilia for the wall.

Andre Reed driving the ball at his Charity Golf Classic

Top donors

A free foursome in Andre’s golf tournament

The top 4 individual donors at each top-3 bar play free as a foursome, as the Foundation’s guests, at Andre’s next East Coast (Allentown, PA) or West Coast (Rancho Santa Fe, CA) golf tournament, alongside NFL and sports legends. Free tournament entry; travel isn’t included.

See who played in 2026 →

The thank-you card Andre Reed signs for every participating Bills Backers bar

Every bar

A thank-you card signed by Andre

Every participating Bills Backers bar gets a thank-you card signed by Andre Reed.

Put my bar in the running

Prizes go to the top eligible bars and donors under the rules; nobody is entered into a drawing. The watch party is scheduled with the winning bar, subject to Andre’s availability. No cash equivalent. How the Challenge will work

For bar owners

Hang a poster. That’s the whole job.

It costs your bar nothing, there’s no contract, and no money ever touches your register.

  1. Say you’re in

    Reply “Yes, we’re in” to our email, or fill in one short form: your bar’s location and a game-day contact.

  2. Get your page and kit

    Your bar’s own giving page, plus posters, table tents, QR squares and a TV graphic, ready for any printer.

  3. Hang it up

    Your regulars scan the code, give, and watch your bar climb the standings.

The sample Challenge poster framed on a brick wall in a sports bar, with the TV graphic on the screen beside it and fans cheering belowIllustration
Sample The real poster and TV graphic. Yours carry your bar’s name and its own QR code.
The sample table tent on a bar table next to a beer and a basket of wings, with fans cheering behind itIllustration
Sample The table tent. Fans scan the code at the table and give on their phones.
Andre Reed with a boy holding a Super Bowl Heroes book at a Boys & Girls Club

Who’s behind the Challenge

Run by the Andre Reed Foundation.

The Andre Reed Foundation is a 501(c)(3) founded in 2010 by Pro Football Hall of Famer Andre Reed. We fund literacy programs, mentorship, events, and grants for kids who need the same shot Andre got — through reading rooms, Boys & Girls Club partnerships, and the Read with Reed 83 program.

The joy I felt scoring a game-winning touchdown — that’s the same feeling kids get from finishing a good book.

Andre Reed

Founder · Pro Football Hall of Fame, Class of 2014

Reading rooms built
28
Club appearances
66
States reached
33
The goal: all 50
50

Where your regulars’ gifts go

Gifts are made to the Andre Reed Foundation, a registered 501(c)(3)nonprofit, through Givebutter. They fund Read with Reed 83: books and reading rooms for kids in Boys & Girls Clubs. Every donor gets a receipt automatically. EIN 27-3567296.

In partnership withBoys & Girls Clubs of America

For bar owners

Put your bar in the running.

It takes about two minutes, and there’s no deadline: bars can join anytime this season. Rather use email? Reply “Yes, we’re in” to our invitation, or write to events@andrereedfoundation.org. Either way, we get you signed up and email your bar’s kit.

Count my bar in

Three required fields. Nothing to pay, nothing to sign, no deadline.

The Bills Backers chapter your bar hosts, if it has one.

Free to join. We’ll only use your details to set up your bar’s kit.

What your bar gets

  • Its own giving page and QR code
  • Posters, table tents, menu cards, QR squares and a TV graphic, ready for any printer
  • A place on the official standings, and a shot at the prizes above
  • A thank-you card signed by Andre

Rather talk to a person? Email events@andrereedfoundation.org, and you’ll reach Dion Reed.

For fans

Find your bar and give.

Give on your bar’s own page so your gift counts for it. These are Givebutter’s official team totals.

$2120% of $100,000 goal
Donors9
Bars38
LeadingThe Brickyard Bar
  1. Rank 1The Brickyard BarSalt Lake City, UT · 2 supporters$120Give for The Brickyard Bar, Salt Lake City, UT
  2. Rank 2The Beginning IIEast Syracuse, NY · 4 supporters$85Give for The Beginning II, East Syracuse, NY
  3. Rank 3Cortland Beer CompanyCortland, NY · 1 supporter$5Give for Cortland Beer Company, Cortland, NY
  4. Rank 4MaggioresCedar Park, TX · 1 supporter$1Give for Maggiores, Cedar Park, TX
  5. Rank 4The DenBillings, MT · 1 supporter$1Give for The Den, Billings, MT
  6. Not yet rankedArooga'sHarrisburg, PABe the firstGive for Arooga's, Harrisburg, PA
  7. Not yet rankedBenny Rinaldi'sNorth Charleston, SCBe the firstGive for Benny Rinaldi's, North Charleston, SC
  8. Not yet rankedBig Woody'sAllentown, PABe the firstGive for Big Woody's, Allentown, PA
  9. Not yet rankedBig Woody’s Sports BarEmmaus, PABe the firstGive for Big Woody’s Sports Bar, Emmaus, PA
  10. Not yet rankedBuff Social ClubNiagara Falls, NYBe the firstGive for Buff Social Club, Niagara Falls, NY

Givebutter’s official team totals, refreshed about every minute. Every gift goes to the Andre Reed Foundation, a registered 501(c)(3) nonprofit.

Want to support the cause without choosing a bar?

Give directly to the Andre Reed Foundation through Givebutter. A general gift supports children’s literacy, but it does not count toward any bar’s standing. To help your bar win, choose its Give button in the standings above.

Loading Givebutter’s secure giving options…

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Questions bars ask.

How do we join?

Two ways, both take two minutes. Fill out the sign-up form, or reply “Yes, we’re in” to our invitation email (or write to events@andrereedfoundation.org) with your bar’s name and address. Either way, we get you signed up and email your bar’s kit.

Is there a deadline?

No. Bars can sign up anytime: the Challenge runs all season, and Andre’s watch party with the winning bar is later in the season.

Does it cost our bar anything?

No. Joining is free, and we build and send the whole kit: posters, table tents, menu cards, QR squares and a TV graphic, ready for any printer.

What does our bar actually do?

Hang the poster, put out the table tents, and run the graphic on a TV. Your regulars scan the code with their phones and give on your bar’s own page.

Does our staff handle any money?

Never. Every gift goes straight to the Andre Reed Foundation through Givebutter, and each donor gets a receipt automatically. Nothing touches your register.

Is this legitimate?

Yes. The Challenge is run by the Andre Reed Foundation, a registered 501(c)(3) nonprofit founded in 2010 by Pro Football Hall of Famer Andre Reed, Bills #83. Its EIN is 27-3567296. See the Foundation’s transparency page.

How are the winners decided?

By results, not a drawing: bars are ranked by what their own giving page raises. The top eligible bar hosts Andre, the top 3 bars get signed memorabilia, and the top 4 donors at each of those bars play free in Andre’s golf tournament. See how the Challenge will work.

What does the golf prize include?

Free tournament entry for a foursome: the top 4 individual donors at each of the top 3 bars play as the Foundation’s guests in Andre’s next East Coast (Allentown, PA) or West Coast (Rancho Santa Fe, CA) golf tournament, alongside NFL and sports legends. Travel and lodging aren’t included. See who played in 2026.

Can any bar join?

Any U.S. bar can, one team per location. Fundraising rules vary by state: if yours is still being cleared, sign up anyway and your kit ships as soon as your state is ready.

Who do we talk to?

Rather talk to a person? Email events@andrereedfoundation.org, and you’ll reach Dion Reed.