1st place
Andre Reed at your bar
- Andre Reed hosts a watch party at your bar during an in-season Bills game
- The game and visit details will be coordinated with the winning bar
An Andre Reed Foundation challenge
Win Andre Reedat your bar.
The top Bills Backers bar hosts Hall of Famer Andre Reed at a Bills game-day watch party. Rally your regulars to fund books and reading rooms for kids in Boys & Girls Clubs through Read with Reed 83.
- Free to join
- We send the kit
- Your staff never handles money
Campaign: October 1, 2026 – December 25, 2026
Campaign update: signups and giving close December 25, 2026. The video’s “no deadline” message is no longer current.
Game day at a Bills Backers bar
Your regulars already pack the place.Now they can win you Andre.
- Free for your bar
- Join during the Challenge
- Fans give on their phones
- #1 bar hosts Andre Reed
- Top donors golf with NFL legends
553 Bills Backers chapters.One bar wins Andre.
From Buffalo to San Diego, Bills fans pack their chapter bar every game day. Every one of them is invited to turn game day into books and reading rooms for kids. Yours can be the one.
Put my bar in the runningChapter count and locations from the official Bills Backers chapter map, September 2026.
What your bar is playing for
The bar whose regulars raise the most for kids’ literacy hosts a Hall of Famer. The top 3 bars, their biggest donors and every bar that joins take something home too.
IllustrationTop 3 bars
Signed Andre Reed memorabilia
The top 3 bars each get signed Andre Reed memorabilia for the wall.
Top donors
A free foursome in Andre’s golf tournament
The top 4 individual donors at each top-3 bar play free as a foursome, as the Foundation’s guests, at Andre’s next East Coast (Allentown, PA) or West Coast (Rancho Santa Fe, CA) golf tournament, alongside NFL and sports legends. Free tournament entry; travel isn’t included.
Every bar
A thank-you card signed by Andre
Every participating Bills Backers bar gets a thank-you card signed by Andre Reed.
Put my bar in the running
Prizes go to the top eligible bars and donors under the rules; nobody is entered into a drawing. The watch party is scheduled with the winning bar, subject to Andre’s availability. No cash equivalent. Read the rules
For bar owners
Hang a poster. That’s the whole job.
It costs your bar nothing, there’s no contract, and no money ever touches your register.
Say you’re in
Reply “Yes, we’re in” to our email, or fill in one short form: your bar’s location and a game-day contact.
Get your page and kit
Your bar’s own giving page, plus posters, table tents, QR squares and a TV graphic, ready for any printer.
Hang it up
Your regulars scan the code, give, and watch your bar climb the standings.
Illustration
Illustration
Who’s behind the Challenge
Run by the Andre Reed Foundation.
The Andre Reed Foundation is a 501(c)(3) founded in 2010 by Pro Football Hall of Famer Andre Reed. We fund literacy programs, mentorship, events, and grants for kids who need the same shot Andre got — through reading rooms, Boys & Girls Club partnerships, and the Read with Reed 83 program.
The joy I felt scoring a game-winning touchdown — that’s the same feeling kids get from finishing a good book.
Andre Reed
Founder · Pro Football Hall of Fame, Class of 2014
- Reading rooms built
- 28
- Club appearances
- 66
- States reached
- 33
- The goal: all 50
- 50
Where your regulars’ gifts go
Gifts are made to the Andre Reed Foundation, a registered 501(c)(3) nonprofit, through Givebutter. They fund Read with Reed 83: books and reading rooms for kids in Boys & Girls Clubs. Every donor gets a receipt automatically. EIN 27-3567296.
In partnership with
For bar owners
Put your bar in the running.
Free to join. We build your giving page and email your ready-to-print kit.
Bars can join any time before giving closes on December 25, 2026.
What your bar gets
- Its own giving page and QR code
- Posters, table tents, menu cards, QR squares and a TV graphic, ready for any printer
- A place on the official standings, and a shot at the prizes above
- A thank-you card signed by Andre
Rather talk to a person? Email events@andrereedfoundation.org, and you’ll reach Dion Reed.
For fans
Find your bar and give.
Give on your bar’s own page so your gift counts for it. These are Givebutter’s official team totals.
Showing 10 of 50 bars · search all bars
- Rank 1$855Give for Pierce Ave. Bar & Grill, Hamburg, NY
- Rank 2$495Give for Hobies Sports Den, Plattsburgh, NY
- Rank 3$412Give for Little Venice, Trumansburg, NY
- Rank 4$335Give for Jimmy's Old Town Tavern, Herndon, VA
- Rank 5$150Give for Mainline Bar & Grille, Fredonia, NY
- Rank 6$120Give for The Brickyard Bar, Salt Lake City, UT
- Rank 7$100Give for The Dirty Buffalo, Norfolk, VA
- Rank 8$95Give for The Beginning II, East Syracuse, NY
- Rank 9$85Give for PB Local, San Diego, CA
- Rank 10$50Give for Fulton Ale House, Brooklyn, NY
Together for kids’ literacy
Every bar’s gifts help fund books and reading rooms in Boys & Girls Clubs through Read with Reed 83.
$2,7492% of $100,000 goal
Donors52
Bars50
LeadingPierce Ave. Bar & Grill
Givebutter’s official team totals, refreshed about every minute. Every gift goes to the Andre Reed Foundation, a registered 501(c)(3) nonprofit.
Want to support the cause without choosing a bar?
Give directly to the Andre Reed Foundation through Givebutter. A general gift supports children’s literacy, but it does not count toward any bar’s standing. To help your bar win, choose its Give button in the standings above.
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Playing now
Questions bars ask.
How do we join?
Two ways, both take two minutes. Fill out the sign-up form, or reply “Yes, we’re in” to our invitation email (or write to events@andrereedfoundation.org) with your bar’s name and address. Either way, we get you signed up and email your bar’s kit.
Is there a deadline?
Bars can join any time before giving closes on December 25, 2026. The sooner you’re in, the more game days your fans have to give.
Does it cost our bar anything?
No. Joining is free, and we build and send the whole kit: posters, table tents, menu cards, QR squares and a TV graphic, ready for any printer.
What does our bar actually do?
Hang the poster, put out the table tents, and run the graphic on a TV. Your regulars scan the code with their phones and give on your bar’s own page.
Does our staff handle any money?
Never. Every gift goes straight to the Andre Reed Foundation through Givebutter, and each donor gets a receipt automatically. Nothing touches your register.
Is this legitimate?
Yes. The Challenge is run by the Andre Reed Foundation, a registered 501(c)(3) nonprofit founded in 2010 by Pro Football Hall of Famer Andre Reed, Bills #83. Its EIN is 27-3567296. See the Foundation’s transparency page.
How are the winners decided?
By results, not a drawing: bars are ranked by what their own giving page raises. The top eligible bar hosts Andre, the top 3 bars get signed memorabilia, and the top 4 donors at each of those bars play free in Andre’s golf tournament. Read the competition rules.
What does the golf prize include?
Free tournament entry for a foursome: the top 4 individual donors at each of the top 3 bars play as the Foundation’s guests in Andre’s next East Coast (Allentown, PA) or West Coast (Rancho Santa Fe, CA) golf tournament, alongside NFL and sports legends. Travel and lodging aren’t included. See who played in 2026.
Can any bar join?
Any U.S. bar can, one team per location. Fundraising rules vary by state: if yours is still being cleared, sign up anyway and your kit ships as soon as your state is ready.
When does it run?
October 1, 2026 to December 25, 2026. The winner is announced late December 2026.
Who do we talk to?
Rather talk to a person? Email events@andrereedfoundation.org, and you’ll reach Dion Reed.
Andre Reed Foundation · PO Box 4485, Allentown, PA 18105 · EIN 27-3567296 · registered 501(c)(3) nonprofit. Not affiliated with the Buffalo Bills or the National Football League.